
About Us
Vision
We were founded with one future in mind, a world with more leaders and organizations choosing courage in their moments that matter.
Mission
We supercharge the two most important drivers in every courageous team and organization:
authentic leadership and high performance.

What does it mean to
BE and DO you?
To BE You
Leaders need to translate their personal story into an authentic leadership brand reflective of their values and experience. We work with leaders to help them better understand their values, experiences and identity in order to bring to life their authenticity in the way they show up with their teams.
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Who leaders want to BE directly impacts what they do to drive high-performing teams and organizations.
To DO You
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Leaders need to live and act authentically on their values to build better, higher-performing teams.
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Leaders build high-performing teams by cultivating dynamic culture, fostering strong connections, integrating evolving customs, and developing strategic capabilities.
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We incorporate these principles into all our offerings to prepare leaders and organizations to meet their moments that matter.
Founders
Kristen and Mike met at Tesla as two leaders at the precipice of a moment that mattered - one that changed the trajectory of their careers and united them in their pursuit to teach leaders how to DO better and BE better. Their experience developing thousands of leaders across Tesla uncovered the two most impactful drivers of organizational excellence and success: authentic leadership and high performance. Now they design all of their engagements in service of developing those same drivers for the leaders and organizations they support.
Our Certifications
At The Agency Initiative, we are proud to be recognized by multiple diversity certifications, underscoring our commitment to fostering an inclusive and equitable workplace. These certifications don't just check a box, but are a testament to our dedication to embracing diverse perspectives and experiences. We believe that our strength lies in our diversity, driving innovation and authenticity in everything we do.



