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  • Kristen Kavanaugh

Choosing Who to Be in this Moment

Updated: Apr 11

Creating a successful product is most every founder’s dream. Our dream is creating a company where our friends have fun together doing the work that they love.

That’s how The Agency Initiative was founded - two friends doing the work they love, together.

We are on a journey to make the world a better place one leader at a time. That journey starts with the two of us and the commitments we make as the leaders for our own organization.

We’ve been some places and seen some things. Those experiences shape what we want to do as an organization but more importantly who we want to be in this moment.

We want to be the embodiment of our work- stepping into our agency in this founding moment and all the moments that matter afterward. To do that we are building our organization on these foundational values:

- Courage: resolute in each moment and always anchored in love

- Authenticity: love yourself for who you are, and live unapologetically you

- Intentionality: purposeful in our thoughts, beliefs, words, and actions

These values empower us to realize our dream by setting an intentional, values-based foundation for The Agency Initiative. They guide our interactions with each other and our clients. They empower us to start our journey to become the leaders we want to see and inspire in the world.


Bonus: We have fun together, treat each other with dignity and respect, and get to do the work that we love.



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